There's no way to predict Black Swan events like 9/11, the Economic Collapse of 2008, and the COVID pandemic or how your advisory practice will be forced to adapt in the aftermath.  However, with a "Silver Tsunami" approaching in 2030, where 1 in 5 Americans (every Baby Boomer) will be over age 65, it should come as no surprise there's a significant surge in consumer interest regarding Long-Term Care (LTC) Planning. 

With the new year approaching, you might ask yourself:  "How should I…adapt to this shifting LTC Planning trend, embrace why clients want advice, and proactively engage them on this crucial topic?"  

The answer may be found by examining the core reasons clients (and prospects) may be looking for your recommendations on LTC Planning or want to start the planning process:

Growing Awareness:  As your clients see those around them experience the need for LTC, there is clarity about its physical, emotional, and financial impact.  Many want strategies or solutions to safeguard their financial well-being, so it is paramount to empower them with financial, legal, and tax preparation or education.

Healthcare Security:   Clients recognize the impact healthcare and LTC expenses will have on their overall financial stability, so providing Healthcare Security can enhance advisory relationships, instill peace of mind, and avert future crisis planning for clients or their loved ones.

Comprehensive Planning:   Clients will look to you for appropriate solutions to meet their evolving needs, and the LTC component will emerge from the LTC Planning process to become an integral part of a holistic approach for financial, estate, and tax planning to financial security. 

If you're ready to proactively engage clients or make LTC Planning more of a focus for your practice or firm, now is the time to begin leveraging INERTIA's wholesaling resources.  I invite you to contact us to schedule a time to discuss ways to maximize your LTC Planning opportunities.