ABOUT INERTIA

Our Mission Statement

INERTIA believes that the need for Long-Term Care—however and whenever it arrives—is an involuntary risk all Americans face. This risk can disrupt an investment plan, retirement plan, estate plan, business succession plan, or family system, often with irreversible consequences. Our partners rely on us to provide the expertise required to help them identify, quantify, and transfer Long-Term Care risk away from their clients and their clients’ families.

INERTIA works with the advisory community to deepen client relationships, clarify long-term goals, and support multi-generational financial security. Our approach is grounded in fiduciary discipline, modern risk analytics, and an unwavering commitment to planning excellence.  We highlight three core pillars:

Our Vision

Long-Term Care Planning is a process, not a product, and a truly fiduciary advisor recognizes that LTC risk must be addressed with the same rigor and prudence applied to investments, taxes, and estate planning.  INERTIA empowers advisors with a consultative, evidence-based framework to achieve each client’s long-term care objectives.

Planning Strategies & Solutions

INERTIA ensures advisors and their clients are active participants in the planning process.  This engagement allows us to design and customize strategies that integrate seamlessly into comprehensive financial, retirement, estate, and risk-management planning.  Our solutions reflect current fiduciary standards, which require recommendations to be:

• Modelable and stress-testable

• Cost-certain and inflation-aligned

• Tax-efficient

• Actuarially stable

• Consistent with the client’s long-term goals

To that end, INERTIA no longer recommends standalone, traditional LTC insurance in any client plan where a hybrid or linked-benefit solution exists.  As of December 2025, following the Bureau of Labor Statistics’ removal of standalone LTCi from the Consumer Price Index, these products no longer meet the threshold of actuarial relevance required for fiduciary-grade planning.  The standalone structures fail modern Best Interest and fiduciary tests for prudence, premium stability, leverage, liquidity, and balance-sheet value.

Thinking Outside The Box

Every client is unique. Effective Long-Term Care Planning requires empathy, creativity, and collaboration across the advisory spectrum.  A client’s planning scenario may demand advanced concepts, multiple funding sources, or innovative strategies to achieve optimal results.  We embrace every prudent option and method—supported by actuarial research, planning software, and our proprietary framework—to maximize outcomes for the advisor, the client, and their family.

The INERTIA "Partnership"

INERTIA works with advisors across the financial services spectrum, so you can "partner" with us to do the heavy lifting once you decide to make Long-Term Care planning part of your business mix.  Since we focus solely on Long-Term Care Planning and solutions, we provide the expertise to help you focus on the planning and NOT products.  This helps you address the more significant topic of Healthcare In Retirement, so it can easily be incorporated into a client's comprehensive financial, retirement risk management, or estate planning.   

As such, we strive to provide resources that allow your clients to be active participants in the process to help you find the most appropriate insurance solution to meet their needs.

The INERTIA "Partnership" means we can.....

1.  Help you identify clients in need of Long-Term Care Planning.

2.  Complete the prep work necessary for impactful client meetings.

3.  Provide total Point-of-Sale expertise, including fact-finding, client presentations, needs analysis, and field underwriting.

4.  Ensure the essentials are in place for those clients self-funding their future Long-Term Care Planning needs.

5.  Evaluate your clients' options and recommend appropriate plan designs.

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6. Implement your clients' Long-Term Care Planning solution(s) and manage the entire process from underwriting through delivery.

We are committed to helping members of the advisory community deepen client engagement, uphold the highest standards of care and prudence, and provide the Long-Term Care Planning their clients want, need, and deserve.