10 Reasons You Should Be Talking About LTC Planning With Clients


As more Americans head into retirement than ever before, your clients are counting on you to help them feel confident about their future. That’s why 9 out of 10 individuals surveyed believe their financial professionals should be discussing long-term care planning with them.1 


Lincoln Financial lays out the following reasons why.....


1  VerstaResearch, “2020 LTC Marketing & Thought Leadership Research, Findings from Surveys of Advisors &Consumers,” Oct '20.

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